Client
Design capstone project cooperated with Canon
Supervisor
Designers from Canon.Inc
Hiroaki Ohashi / Harry Vermeulen
Best Practice
Interview Technique
Iterative Design
Sketch
3D model development
UI Design
CONCEPT DEVELOPMENT
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STAKEHOLDER INTERVIEW
FUN + ABNORMAL PERSPECTIVE
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“I always want to capture FUN moments of my pets.“
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”Some perspective are difficult to get, I want to find ABNORMAL perspectives“
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“I like take pictures of my pet. She is really funny.”
INTERACT WITH YOUR PETS
SEE THE WORLD FROM THE GROUND
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People also like to share funny moments of their pets on SNS
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Cats like to fit themselves into narrow spaces or in the corner, which sometimes can not see from normal view
CHARACTERISTICS
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21-year-old male
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has a cat and spends long time playing with it
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always shares cat photos on Weibo and Wechat
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always help stray animals / lost pets to find hosts fashion lover
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high-tech explorer
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photography amateur
PIN POINTS
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shot cat's pictures from interesting perspectives
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interact with pets while taking pictures/videos
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share cat's moments with friends conveniently
JAMES
MA
KEY FUNCTIONS
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CAMERA FROM GROUND / ADJUSTABLE LENS ANGEL
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SHAPES WHICH INTRIGUE PETS / REMOTE CONTROL
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SOCIAL PLATFORM FOR PET-KEEPERS
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SKETCH & MOCK UP
CAMERA
Universal wheels Double lenses (fish eye)
REMOTE CONTROL & UI DESIGN
Front Button: Lens control（rotate） + shutter (press)
Back Button: Light beam (designate the camera’s position)
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USABILITY TEST
CONCEPT DEVELOPMENT
FIELD RESEARCH
We interviewed 15 potential users including pet-keepers, game-lovers and both, and invited them to conduct usability test using prototype. Based on the result, we re-designed our product.
Iterative Design
Test Conclusion
DETAILED DESIGN
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FUNCTION DESIGN
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UI DESIGN
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BUSINESS MODE
